Conventional legal marketing is no longer effective. Law businesses are facing challenges in incorporating impactful marketing and reaching target audiences due to the crowded ecosystem and the rapidly changing nature of legal advertising.
Drive Social Media has developed and executed cutting-edge tactics for the legal marketing landscape through a new digital campaign called the Drive Social Media Lawsuit campaign. Drive Social Media has a thorough awareness of the challenges that marketing initiatives frequently encounter.
Protecting yourself and your organization from legal pitfalls
This section will explore the key strategies and best practices to protect yourself and your organization from the legal pitfalls that can arise from social media use. It is important to understand the importance of privacy settings and to implement effective social media policies in order to minimize the risk of lawsuits.
Understanding the importance of privacy settings
One of the first steps in protecting yourself and your organization from legal issues related to social media is to understand the importance of privacy settings. By carefully managing your privacy settings, you can control who has access to your personal information and what can be seen by the public.
Key strategies for managing privacy settings include:
- Regularly reviewing and updating privacy settings
- Being mindful of the information you share on social media
- Restricting access to personal information to trusted connections
- Being cautious of third-party applications that may access your data
The Challenge with Traditional Legal Marketing
Viewership for advertisements currently using traditional marketing avenues like television, radio, and print outlets is likely declining. It’s the result of an evolution in preferred platforms, and less marketing impact is likely a side effect of the lower number of viewers and listeners engaging with those platforms overall.
For many law firms, there’s a fair chance that their audiences have moved away from these mediums. In today’s world, it’s much more likely they are using mobile devices to view content and explore services they may need. And in the competitive market, businesses have to find a way to meet consumers where they are.
Pioneers in lead generation and marketing that generates business results, Drive Social Media highlights that in order to realize an increased return on investment (ROI), marketing strategies need targeted advertising, and that means leveraging data and preferred platforms and formats to strategically identify how to get ads in front of the right audiences.
Rising to the Challenge: Changes in the Legal Marketing Landscape
The legal marketing landscape is endlessly evolving. And it is digital marketing that offers a solution to its seismic shifts and challenges. Statistics* show that social media has usurped television in viewership, becoming the preferred medium of the younger generation to receive information and learn about new products and services.
Still, target audiences don’t prefer to only see static imagery across social media. Increasingly, they consume and prefer compelling video content for browsing and advertising. In fact, research** shows that 87 percent of marketers report seeing increased sales when they use videos for advertising.
With a deep pulse on the shifts that are impacting digital marketing, Drive Social Media has led to new strategies for legal advertising. The agency recognizes the value law firms can experience through intelligent, data-driven marketing techniques. In response, it introduced the Drive Social Media Lawsuit campaign as a revolutionary new series to help showcase the marketing success that law firms can realize through innovative video advertising.
How the Drive Social Media Lawsuit Campaign Is a Victory for Digital Advertising
The Drive Social Media Lawsuit campaign is a data-centric video campaign that leverages digital marketing strategies in line with the shifts in advertising preferences to transform legal marketing. Videos in the series last less than one minute — an optimal viewing duration — and instill an intense, lasting impression.
To make the advertisements impactful, the video production of the Drive Social Media Lawsuit campaign purposefully coordinates with relatable storytelling. Storylines feature real-life legal scenarios that resonate with both the everyday human and the law firms that represent them, including a compelling story of a mother fighting a losing financial battle with a hospital threatening to sue for medical bills, and that of tenured staff at a personal injury law firm posing as superheroes in a clear demonstration of the importance of powerful, experienced representation.
Consequences of Social Media Posts in Legal Proceedings
Social media posts can have significant consequences in legal proceedings. In many cases, social media posts have been used as evidence in court. Whether it is a personal injury case, a divorce proceeding, or a criminal trial, social media posts can be used to support or refute claims.
It is essential to be mindful of what you post on social media, as it can be used against you in legal proceedings. Even seemingly innocent posts can be misinterpreted or taken out of context. It is advisable to avoid discussing ongoing legal matters or posting anything that could be perceived as incriminating.
